Freeze model weights and executable code; make every knowledge change reversible.
A verifier and critic use successful and failed traces to propose edits across six modules. A fixed validation gate accepts qualifying patches or restores the prior state. Across 18 domain–model settings, mean holdout score rises from 30.19 to 39.15; 16 improve and two regress.
Evidence & limits. The score measures agreement with logged advertising actions, not revenue or safe live deployment. Each run uses 480 training, 160 validation and 160 holdout cases, not the entire half-million-log source corpus. Main configurations largely run once. Repeated validation selection can overfit, and a passing gate does not guarantee holdout improvement.
Constrain adaptation to a versioned surface. Retain diagnostic traces and rollback, protect an untouched holdout and inspect subgroup regressions. Knowledge edits cannot fix faulty tools or orchestration code.